zoë's blog

Week 9: Web3.0 and alternative forms of monetisation It is interesting how social media has allowed us to find new ways to earn money. While Van Gogh struggled to sell his paintings on the street, the internet has enabled artists to reach further than ever before in hopes of sharing their art, and earning some…

Week 7: Algorithms and machine learning “The stage was set, the lights were on, and the crowd was cheering. The famous singer, Grace, was about to perform her biggest hit. As she took the stage, she could feel her heart racing with excitement. But as the music started playing, she froze. Her mind went blank,…

Week 6: The digital economy Airbnb shares the story of one woman who, upon hearing stories of those who had lost their homes due to the destruction caused by hurricane Sandy, emails Airbnb to ask if she can list her home on the site for free. This email, manifested in the image of a butterfly…

Week 5: The rise of branded content How often do you find yourself looking at adverts? I don’t mean a casual glance, or that weird panicked rush to close the tab when you accidentally click one. I mean really looking– reading over it, digesting the content, thinking to yourself ‘maybe I do need that new…

Week 4: Feminism in advertising campaigns. Dear car girl, you can be whoever you want, redefine what is expected of you, push the boundaries, and go above and beyond, because you are capable of anything!  At least, that’s the message Ford’s ‘Dear Car Girl’ advert loudly proclaims. In a video in the style of an…